essentials of strategic management 4th edition pdf download

A general trend for textbooks on strategic management is that authors try to address all theories and research areas and skip nothing which is covered by other textbooks on this subject. It is written for students who are on their way to becoming practitioners as well as for practitioners who want to look again or for the first time at the most essential and practical aspects of strategic management. This book provides the essentials to master this task successfully. Das gilt insbesondere für Vervielfältigungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Verarbeitung in elektronischen Systemen Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH Lektorat: Traudl Kupfer, Berlin Einbandgestaltung: Umschlagentwurf: Goldener Westen Satz: Claudia Wild, Konstanz Umschlaggestaltung: Kienle gestaltet, Stuttgart (Abbildung: Shutterstock) Januar 2016 Schäffer-Poeschel Verlag Stuttgart Ein Tochterunternehmen der Haufe GruppeĦ Preface Regardless of their position, career aspiration, role or department, most practitioners have to deal with aspects of strategic management either in making or in supporting strategic decisions. Jede Verwendung außerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verlages unzulässig und strafbar. Print ISBN Bestell-Nr EPDF ISBN Bestell-Nr Dieses Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Dozenten finden weitere Lehrmaterialien unter Bibliografische Information der Deutschen Nationalbibliothek Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie detaillierte bibliografische Daten sind im Internet über abrufbar. His research interest areas are strategy execution, international strategy alignment, and sustainable strategic management. He received his doctorate from the European Business School (EBS). in Boston und Atlanta as well as Executive Relationship Manager at Highland Worldwide. Previously he was president of Péter Horváth & Partners Inc. He has been teaching strategy at universities in Switzerland and the USA. Thomas Wunder is Professor of Strategic Management at the Neu-Ulm University of Applied Sciences in Germany. 1 Thomas Wunder Essentials of Strategic Management Effective Formulation and Execution of StrategyĤ Thomas Wunder Essentials of Strategic Management Effective Formulation and Execution of Strategy 2016 Schäffer-Poeschel Verlag Stuttgartĥ Dr.

Essentials of strategic management 4th edition pdf download